About us

We are Miriam’s parents, Patricia and Alexandru. Our careers in filmmaking have taught us to appreciate stories, creativity, and the beauty of details — values we now bring to each toy we create.

Our inspiration came from our daughter, who helped us rediscover the magic of childhood play. In our search for safe, educational and durable toys for her, we longed for something authentic — crafted with care and respect for nature. This is how Pure Play was born.

We believe that toys, like movies, should create powerful experiences and lasting memories. Our goal is to create safe, unique and high-quality toys that bring joy to both children and parents.

We invite you to discover our toys and join the Pure Play story — where creativity and play know no limits.