Forest Animal Rescue
129,99 lei RON
129,99 lei RON
Pickup currently not available
ABC Animals Set
650,00 lei RON
650,00 lei RON
Pickup currently not available
Boosts Cognitive Development
Children explore letters, shapes and logic through hands-on discovery and repetition.
Learning Through Play, Rooted in Nature
From the very first touch, our toys invite little hands to explore, imagine, and learn. Inspired by Montessori principles and handcrafted in Romania from natural beechwood, each piece is designed to grow with your child — through letters, stories, and joyful discovery.
Improves Fine Motor Skills
Handling, matching, and arranging pieces strengthens hand–eye coordination and dexterity.
ABC ANIMALS SET
ABC Animals Set is our very first product. Our first contact with wood and the beginning of our journey into designing toys.
A simple idea: letters and animals, matched by hand and guided by curiosity.
Crafted from solid beechwood, this set invites children to learn through play — quietly, joyfully and side by side with you.
Encourages Creativity & Independence
Open-ended play lets children build, imagine, and invent.
Rooted in Craft. Inspired by Imagination.
Every PurePlay toy begins in our small workshop in Transylvania, where natural beechwood meets thoughtful design. Guided by Montessori principles and a passion for storytelling, we craft each piece to spark curiosity, learning, and joy — one toy at a time.
Solid Beechwood
Sustainably made in small batches in Transylvania, using natural materials and non-toxic finishes.
Family-Run Workshop
We design, cut, sand, and finish every toy ourselves — with care, not speed and with families like yours in mind.
Certified Safe
Tested to meet European EN71 standards. No toxins, smooth edges, safe pieces made for little hands.
Frequently asked questions
What age are your toys suitable for?
Our toys are designed for children aged 3 and up. Always supervise younger children during play, especially with small parts.
What materials do you use?
We use solid beechwood, natural oils and carnauba wax. All finishes are EN71-certified, non-toxic and child-safe.
Where do you ship from?
All orders ship from our studio in Bucharest, Romania. We currently deliver across the EU.
How long does shipping take?
Shipping typically takes 3–7 business days within Europe. We’ll send you a tracking link once your package is on its way.
How much does shipping cost?
We offer free local delivery in Romania.
For EU orders, shipping starts at just €10 depending on weight and destination. You’ll see exact rates at checkout.
Customer Reviews
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We love it!!!!! Very well done, warm, very good for learning through playing. Thank you!!♥️
