Child holding a wooden letter 'Q' against a red background

Timeless wooden toys for creative minds

  • Made in Romania
  • Certified Safe (EN71)

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Forest Animal Rescue

Forest Animal Rescue

129,99 lei RON
129,99 lei RON
ABC Animals Set

ABC Animals Set

650,00 lei RON
650,00 lei RON

Boosts Cognitive Development

Children explore letters, shapes and logic through hands-on discovery and repetition.

Child playing with wooden letters on a wooden floor
LOGO PUREPLAY

Learning Through Play, Rooted in Nature

From the very first touch, our toys invite little hands to explore, imagine, and learn. Inspired by Montessori principles and handcrafted in Romania from natural beechwood, each piece is designed to grow with your child — through letters, stories, and joyful discovery.

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White outline of a letter C with a cat design on a white background

Improves Fine Motor Skills

Handling, matching, and arranging pieces strengthens hand–eye coordination and dexterity.

Litera A, Alligator,  jucărie educativă pentru copii.
Letter A, Alligator, educational alphabet toy for kids.
A is for...ALLIGATOR
Wooden ABC animals and letters for preschoolers

ABC ANIMALS SET

ABC Animals Set is our very first product. Our first contact with wood and the beginning of our journey into designing toys.

A simple idea: letters and animals, matched by hand and guided by curiosity.

Crafted from solid beechwood, this set invites children to learn through play — quietly, joyfully and side by side with you.


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White outline of a letter C with a cat design on a white background

Encourages Creativity & Independence

Open-ended play lets children build, imagine, and invent.

Wooden letter 'A' on a wooden surface with sawdust
LOGO PUREPLAY

Rooted in Craft. Inspired by Imagination.

Every PurePlay toy begins in our small workshop in Transylvania, where natural beechwood meets thoughtful design. Guided by Montessori principles and a passion for storytelling, we craft each piece to spark curiosity, learning, and joy — one toy at a time.

Discover Our Story

Solid Beechwood

Sustainably made in small batches in Transylvania, using natural materials and non-toxic finishes.

Family-Run Workshop

We design, cut, sand, and finish every toy ourselves — with care, not speed and with families like yours in mind.

Certified Safe

Tested to meet European EN71 standards. No toxins, smooth edges, safe pieces made for little hands.

Frequently asked questions

What age are your toys suitable for?

Our toys are designed for children aged 3 and up. Always supervise younger children during play, especially with small parts.

What materials do you use?

We use solid beechwood, natural oils and carnauba wax. All finishes are EN71-certified, non-toxic and child-safe.

Where do you ship from?

All orders ship from our studio in Bucharest, Romania. We currently deliver across the EU.

 How long does shipping take?

Shipping typically takes 3–7 business days within Europe. We’ll send you a tracking link once your package is on its way.

How much does shipping cost?

We offer free local delivery in Romania.
For EU orders, shipping starts at just €10 depending on weight and destination. You’ll see exact rates at checkout.


Customer Reviews

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O
Olimpia Pauta
Minunat!!!!

We love it!!!!! Very well done, warm, very good for learning through playing. Thank you!!♥️

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